Marketing tips for wines for a restaurant

2009-09-02T07:17:00.000-07:00

If you don't tell your customers about your wines, you're not going to sell them. There are number of ways by which you can promote your wines and different wine menu which will make your wine bar popular in the town.

Don't underplay your marketing! You may have the greatest wine list in the world, but telling people about it is the only way they will feel the quality. Informing customers what they can buy is a major part of having a selection of good bottles. Here are few top ways to shout about what's tucked away in your cellar. Tamarai is one the best wine bars in London, It has an award winning cocktail menu and wine list.

Wine Menu - Take over the space nominally set for the chef's creations with recommendations of wines to go with the food. It helps the diner through the tricky pairing minefield - but you have to be prepared to offer some of your better wines by the glass, and try to theme it where possible.

Wine Tasting - This is an obvious option, but one that many people rarely do properly, if at all. For every lost gross profit on bottles opened, there is considerable business and goodwill generated in its stead by opening up your range to customers. Charging a nominal fee, say £5, is a way of preventing freeloaders from turning up, and it works even better if the event is kept light-hearted, not a deadly serious examination of each wine's qualities - this isn't a trade tasting after all.

Wine Dinners - Increasingly common in recent years, these tend to be themed around a particular winemaker or a company's wine and draw in locals keen for a night out with a difference, as well as those who want to rub up against a star winemaker.